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The London Olympics has just showcased the world’s first live broadcast of the latest viewing technology – super hi vision, with pictures 16 times as sharp as HDTV and multi-channel surround-sound.
The BBC’s media correspondent Torin Douglas considers its benefits and finds out what viewers think of it.
Ever since the first Olympic radio transmissions from Paris in 1924, broadcasters have used the Games to demonstrate the latest next-generation technology.
The 1948 London Games were the first to be televised in people’s homes. The 1964 Games in Tokyo pioneered colour TV.
And in 1984 the Los Angeles Games were the first to be broadcast in High Definition, which eventually reached UK homes more than 20 years later.
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